1 Teachers Specific STATEMENT The Body Store

 1 Faculty Specific STATEMENT The Body Shop Essay

BUSINESS & ECONOMICS

MEB University Analysis Task: Study Report

Green marketing: How The Body Store Australia applies it

by

Lucy Wang

November 2014

Course: Monash University English language Language Bridging Program to get University Instructors: A. Jones & M. Webb

BUSINESS & ECONOMICS

Table of Contents

Business Summary ………………………………………………………………………………………………………………. ii 1 ) Introduction………………………………………………………………………………………………………………………. 3 2 . Green Marketing……………………………………………………………………………………………………………….. three or more 2 . 1 . The 4 Ps of Marketing ……………………………………………………………………………………………………. 3 3. Your body Shop Strategy …………………………………………………………………………………………………….. four 3. 1 ) Product Policy…………………………………………………………………………………………………………………….. 4 several. 2 . Price Policy………………………………………………………………………………………………………………………….. 5 3. a few. Placement Insurance plan …………………………………………………………………………………………………………………. six 3. 5. Promotion Plan …………………………………………………………………………………………………………………. 6 4. Conclusions and Recommendations……………………………………………………………………………………. 7 5. References …………………………………………………………………………………………………………………………. 8

List of Figures

Number 1: Your body Shop Green Products…………………………………………………………………………………….. a few Figure 2: Green World Campaign by The Body Shop ……………………………………………………………………. 7

i

ORGANIZATION & ECONOMICS

Executive Summary

This report analyses the way the Body Shop Australia does apply green promoting, using several of the components of the advertising mix, which include product, selling price, promotion and place. The conclusions indicate the company can be committed to delivering green products to clients; and building a green manufacturer and a green company. They will adopt diverse strategies and policies to demonstrate their knowing of environmental concerns. Recommendations for better performance and enlargement of their online strategy are also provided.

ii

BUSINESS & ECONOMICS

1 . Launch

Environmental problems and weather change are a global matter, leading to calls for joint actions from almost all stakeholders, including industry, corporations and buyers. Companies have to consider the impacts with their production, distribution, and use of materials and energy solutions on the environment. To respond to these climate issues, the green advertising concept have been developed to market green brands. It identifies " the holistic management process accountable for identifying, looking forward to and satisfying the requirements of customers and society, within a profitable and sustainable way” (do Paço, Raposo & Filho, 2009, p. 18). Green advertising has been implemented by significant companies as their primary online strategy, one of which can be The Body Shop. This record aims to assessment a green marketing strategy and check out how The Physique Shop Australia applies this in their marketing plan.

installment payments on your Green Promoting

Green advertising is strategically important for companies because staying green provides significant affects on organization performance and reputation. Green marketing, a dimension of traditional marketing, also is made up of four with the important components, including green product, green price, green promotion and green place/distribution – the four green Ps.

installment payments on your 1 The Four Playstation of Marketing

These types of four green Ps happen to be interconnected and equally important in green marketing. The initially element – green item - is usually central towards the marketing blend and includes a direct reference to the different three elements (Peattie, 1995). Having an ever-increasing awareness and concern regarding the environment, consumers choose to purchase green products and prefer green brands and services (Martin & Mimintiras, 1995; Scholarhip, 2008). Hence, companies have introduced fresh green products to respond to these environmental challenges.

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BUSINESS & ECONOMICS

Secondly, green price is a mirrored image of the cost of production along with the demand that exists to get a product plus the available source. It is also a signal of top quality to customers. Some green products require application of sociable and environmental protection procedures which may cause higher preliminary out-of-pocket...

Sources: Grant, T. (2008). Green marketing. Tactical direction. 24(6). p. 25-27.

Peattie K., (1995). Environmental marketing management: meeting saving money challenge. London, uk: Pitman.

Matn B., & Simintiras A. C., (1995). The impact of green products on the environment: does what they

know affect how they think? Marketing Intellect & Organizing, 13(4), 16-23.

Polonsky, M. J., & Rosenberger, G. J. (2001). Re-evaluating Green Marketing: A Strategic Approach. Organization

Horizon, 44(5), p

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